Streaming media can be seamlessly integrated with other tools as part of the same program. An audio stream could be used with still or 3-D graphics to talk about complex machinery, architectural plans, or engineering drawings. Use a video stream in conjunction with workbook exercises for the classroom. Combine audio, video, and graphics for a facilities tour for remote sales people and their customers. Utilize streaming as an effective employee orientation tool, also. Company manuals can be adapted for on-line use and be available on the company Intranet for training on demand.

Streaming media can provide the answer when a company needs to reach a great many consumers at one time. I spent several years in the juvenile products industry where product recalls are common. Many of those recalls involve products that require a simple mechanical adjustment that the end-user can easily perform when provided with clear instructions. Streaming media could be used to demonstrate the corrective procedure and save the company a small fortune by eliminating unnecessary phone calls and product returns.

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